Goodwill Industries “Hot Chocolate” PSA
- March 11th, 2010
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Directed By Jake McAfee
This spot was created for the Goodwill Industries. You may know of them for some of that eclectic, vintage gear you may have stumbled upon from inside their used clothing bins, or copped that sofa to furnish your first apartment. Anyway, they do a lot of other really cool things too. Take for example this spot: Goodwill has an after school program and some kids from the Farragut Housing Projects in Brooklyn are members of this amazing program. They worked in my crew as grips, gaffers, production assistants and even did some camera operating. The kids wanted to illustrate some of the fly, alternative ways young people can spend their spare time to making that cash. Enjoy the PSA!
- Jake McAfee






